Wednesday, June 13, 2012

Books read in 2012: No. 52 -- The Author's Marketing Handbook

by Claire Ryan

Started: June 11
Finished: June 13

Notes: Whenever I pick up one of these modern guides on marketing and writing, I'm always looking for something new, something different to try. Almost always am I disappointed, though I have picked up a few small ideas here and there. Nearly all such books contain the same old material about making use of social networking, hiring help, advertising, etc. I'd like to see something unique, something not everyone else is already doing. Hopefully I won't be disappointed this time.

Mini review: This is solid material for this beginning their career as a self-published writer. Actually, much of the information here would also be appropriate for those looking to blog, or even become a professional blogger. While this e-book wasn't overly technical, it did have a nice hands-on approach I found refreshing. It gets to the nitty gritty without focusing upon a bunch of marketing theory or hoopla, which I also found refreshing. I didn't learn a lot new here, but I did pick up a few hints of things to try and a few new ideas. Well worth my reading time.


Virginia Llorca said...

I can't figure out how to get to the actual review.

Ty Johnston said...

Sorry, Virginia, I posted early, before finishing the book. The mini review should be up in the next day or so.